The Kathmandu Winter 2020 campaign, "A Winter Like No Other," promoted the new Heli jackets and Litehaul backpacks against Japan's winter backdrop, merging action sports with cultural experiences. I designed an animated homepage with layered graphics to create the illusion of "coming into the cold." The campaign featured Instagram takeovers and Facebook ads with origami-style grids and kaleidoscopic patterns. A 40ft pop-up toured stores, offering a sensory winter experience with virtual reality glasses and sample Heli jackets. Animated banners and Instagram stories further invited users to embrace the season, showcasing Kathmandu's high-quality, functional winter apparel.