Is it 4:20 yet? I'm excited to share that I've had the pleasure of working with the Astrid Dispensary & Clinic team on their new 'TRIPS' campaign! TRIPS is an exclusive and free series of travel guides curated for the modern traveler. Offering valuable insights into the legal landscape across four iconic destinations, whether you're planning your next adventure or are curious about cannabis laws abroad, we've got your back (and munchie recommendations). Some of the mechanics that brought this project to life included: Building a high-converting landing page for email sign-ups, hosting a downloadable, mobile-friendly PDF booklet for on-the-go reading and triggering a campaign confirmation email that allows users to bookmark the TRIPS booklet.

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